All companies that launch need to have three strong pillars in order to succeed: Funding, Product and a Go-To-Market. Most founders focus on the first two, but consider the third (GTM) to be a 'nice to have' or something you can probably figure out as you go.
Let me change your mind.
Funding + Go-To-Market
Weak Product.
Weak Product means building nothing that can stand the test of time.
Product + Go-To-Market
No Funding.
No funding leads to exhaustion and financial ruin.
Funding + Product
No Go-To-Market.
Results in other players getting your market value and customers.
With over 15 years of international retail & tech experience. My background includes leading digital marketing and e-commerce strategies for major international retailers and brands ( Luisaviaroma, & Other Stories, Nomination Italy, Sheertex), leading enterprise tech procurement processes ( H&M group) as well as spearheading global new business efforts for tech companies (Bambuser, Epidemic Sound, Vanish Standard).