hi,
I'm Sophie Abrahamsson - a NYC based, industry expert and executive in the intersection of Retail and Technology, pushing the boundaries of retail-tech innovation with Go-To-Market, Marketing and Commercial Strategies.
I'm passionate about female representation, developing impactful brands and mentoring rising stars.
With over 15 years of international experience I have led digital marketing, e-commerce strategies, procurements and events for global retailers like the H&M group, & Other Stories, Nomination Italy and luxury hub LUISAVIAROMA. As the Chief Commercial Officer and President of Americas at Bambuser, a leading video commerce SaaS platform, I drove the company's global expansion and GTM, securing partnerships with renowned brands like, Saks Fifth Avenue, QVC, Bloomingdale's and Shiseido - earning Bambuser the LVMH Innovation Award in 2021.
As a retail-tech thought leader, my insights have been spotlighted in Vogue Business, The State of Fashion , WWD, Fortune, Nikkei, and Harpers Bazaar Korea. I've been speaking at events including Viva Technology, AdTech Tokyo, eTail, Western Michigan University, NY TechWeek, The Lead Summit and Salesforce.
Originally from Northern Sweden, I received my Bachelor's Degree in Media & Communications from Università degli Studi di Firenze (Florence, Italy). I remained in Italy for nearly 14 years, growing a career that incorporates influencer marketing in the early days, e-commerce operations, business development and affiliate marketing, before moving to Stockholm to work for the H&M group in late 2015. In 2019 I pivoted into tech and that brought me to NYC.
I am fluent in English, Italian and Swedish.
