hi,
I'm Sophie Abrahamsson - a NYC based, industry expert and executive in the intersection of Retail and Technology, pushing the boundaries of retail-tech innovation with Go-To-Market, Marketing and Commercial Strategies in international settings across Northern and Continental Europe, the USA and Japan.
I'm passionate about female representation, developing impactful brands and mentoring rising stars.
With over until 15 years of international experience I have led digital marketing, e-commerce strategies, procurements and events for global retailers like the H&M group, & Other Stories, Nomination Italy and luxury hub LUISAVIAROMA. As the Chief Commercial Officer and President of Americas at Bambuser (2019-2024), a leading video commerce SaaS platform, I drove the company's global expansion and GTM, securing partnerships with renowned brands like, Saks Fifth Avenue, QVC, Bloomingdale's and Shiseido - earning Bambuser the LVMH Innovation Award in 2021. Currently leading the US expansion of Japan's Leading EGC platform, working with more than 3.000 retail brands and 270.000 retail associates, powered by Vanish Standard from Tokyo.
As a retail-tech thought leader, my insights have been spotlighted in Vogue Business, The State of Fashion , WWD, Fortune, Nikkei, and Harpers Bazaar Korea. I've been speaking at events including Viva Technology, AdTech Tokyo, eTail, Western Michigan University, NY TechWeek, The Lead Summit and Salesforce.
Originally from Northern Sweden, I received my Bachelor's Degree in Media & Communications from Università degli Studi di Firenze (Florence, Italy). I remained in Italy for nearly 14 years, growing a career that incorporates influencer marketing in the early days, e-commerce operations, business development and affiliate marketing, before moving to Stockholm to work for the H&M group in late 2015. In 2019 I pivoted into tech and that brought me to NYC.
I am fluent in English, Italian and Swedish.
